3 Proven Strategies To Increase Pinterest Followers By 1,221 In 31 Days
I see this question a lot: Does the amount of Pinterest followers you have matter?
Well, increasing your following on Pinterest will undoubtedly increase your reach on the platform, and, will increase your blog traffic in return. So, while it isn’t crucial to have a huge Pinterest following to be a successful blogger, increasing your following will only ever benefit you, so why not, right?
But, how do get more Pinterest followers quickly + easily?
You can increase Pinterest followers by following 3 simple steps to ensure that your Pinterest account is set up for optimal success.
Because, let’s face it, nobody is going to follow a boring Pinterest account. (We’re not boring and you should totally follow us!)
Some of the links in this post are “affiliate links.” This means if you click on the link and purchase the item, I will receive an affiliate commission.
Our Pinterest following has been steadily increasing over the past two months, all of which happened after we changed up how we were using Pinterest.
We redesigned our Pinterest profile + pins, changed up how we were using Tailwind, and began experimenting with a manual pinning strategy; three things that I can confidently say increased our Pinterest following dramatically.
After all was said and done, our Pinterest account saw an increase in 1,221 followers in January 2018 and dramatically increased our page views, too. (From 34,000 page views to 43,000 page views.)
So, to get more Pinterest followers on your account, you need to focus on three main things:
1. Your Pinterest Profile
2. Your Pinterest Pins
3. Your Pinterest Pinning Game
Focusing on transforming these three aspects of your Pinterest game will ensure that more people click that follow button on your profile!
HOW TO INCREASE PINTEREST FOLLOWERS
PART 1: YOUR PINTEREST PROFILE
Before all else, it is super important to create a solid Pinterest profile that is easily discoverable and that people will want to follow.
To set up your Pinterest profile, follow these 7 steps to create a profile worthy of gaining followers:
1. Create business account
2. Apply for rich pins
3. Add eye-grabbing + professional profile picture
4. Include niche related keywords in Pinterest name
5. Write keyword rich profile description
6. Create niche-related boards
7. Add related pins to boards
These seven steps seem straight-forward, but I’m going to dive a little deeper into each one because it is crazy how many small details that I never thought mattered, matter. And, once I paid more attention to these details, our followers spiked.
1 // CREATE BUSINESS ACCOUNT ON PINTEREST
If you have a personal Pinterest account, I highly recommend starting a brand new Business Pinterest account for your blog instead of trying to convert your personal Pinterest into a business account.
Creating a business account for your blog is crucial because it will give you access to Pinterest analytics and the ability to run ads. And, bonus! It is completely FREE (and easy)!
To create a business account for your blog, click here.
2 // APPLY FOR RICH PINS
Rich pins are sooooo important to stand out on Pinterest as a business instead of a casual user.
There are four types of rich pins, including, app, product, recipe, and article pins. These types of pins give users much more information directly from the pin than non-rich pins.
For, example, if you post an article rich pin, users will instantly be able to see who the author is, what the title of the article is, and a description of the article.
Likewise, if you post a recipe rich pin, users can see the ingredient list, cooking time, and serving size without ever clicking the pin.
3 // ADD EYE-CATCHING PROFILE PICTURE
This step is pretty self explanatory, but you want to have an eye-catching and profesional Pinterest profile so people can easily recognize your brand and associate it with your kickass blog.
I used our WSW logo with a bright yellow background from my brand as a profile picture, which I quite enjoy. I created our image using a 165 x 165 Canva template.
If you have a profesional camera, experiment with taking headshots in front of a bright background or outside for bright lighting. Make sure to stick to your brand and you’ll be golden!
4 // CREATE PINTEREST NAME WITH KEYWORDS
I’m sure you’ve noticed that most bloggers include keywords after their blog name in their profile. Something to this effect: BLOG NAME | Blogging Tips + Pinterest Marketing Ideas.
This is smart + you should do it, too.
Including keywords related to your niche in your profile name makes it easier for people to find you when they search for said keywords.
For instance, if somebody searches “Blogging Tips” and then selects “people,” your blog is more likely to show up if you have the words “Blogging Tips” in your Pinterest name (and in your description).
You can see an example of our Pinterest name from the screenshot in step three. Keep in mind that Who Says What is a lifestyle blog, so keywords for us can vary from topic to topic.
To find the best keywords to include in your Pinterest profile name, simply use the search bar on Pinterest to search for your niche.
For example, let’s pretend you’re starting a blog about veganism. You can search the term ‘vegan’ on Pinterest and receive tons of related keywords. So, you should write a profile name that looks like this:
- Go Vegan | Vegan Lifestyle Tips + Vegan Recipes
- Veganism Is Awesome | How To Go Vegan Tips + Vegan Lifestyle Inspiration
Use the search bar to get an idea of the popular keywords for your niche and include them in your profile description to increase your search-ability + get more followers!
PRO TIP: If Pinterest is telling you that your profile name is too long, edit it on your phone! For some reason, you don’t have any limitations to your name when editing on a smartphone.
5 // WRITE KEYWORD-RICH PROFILE DESCRIPTION
Similar to your Pinterest profile name, you want to include keywords in your profile description.
You can find these keywords the same way you found them for your profile name.
If you have a popular freebie, post, or product, it is also a smart idea to link to it in your description, as you can see in our example above. Use bitly to shorten your link!
Don’t forget to stay true to your brand + voice!
6 // CREATE 30-50 NICHE-RELATED BOARDS (TO START)
Let’s state the obvious: Nobody is going to follow you on Pinterest if you don’t have niche-related boards that are filled with awesome + relevant content.
So, to start your Pinterest profile off on the right foot, create 30-50 boards that are titled with keywords and have a keyword-rich description.
For example, let’s look at our board called “Personal Development.” To find good keywords to use for this board, I simply searched the term ‘personal development’ on Pinterest.
Then, I used these related keywords to write my board description about personal development, like so:
Feel free to add related hashtags to your board descriptions and a link to any related freebies or products.
Then, it’s time to fill your boards with related pins.
7 // ADD 50 RELATED PINS TO BOARDS
Once you’ve created 30-50 Pinterest boards, you need to fill them with related pins to ensure that Pinterest understands what your boards are about.
This is important when it comes to gaining followers, because when keywords are searched, your boards are more likely to appear if they’re filled with the same keyword. So, this makes you more discoverable and thus increases your liklihood of gaining followers.
To easily fill your new boards with related pins, click into a board and then select “More ideas.” Then, scroll through the related pins that Pinterest suggests and press the plus button to add them to your board.
Aim to have at least 50 related pins in each of your boards before you add any of your own pins to them. This increases the odds that Pinterest will recognize quickly what your pin is about and who to show it to.
Once you’ve finished these seven steps, your Pinterest will optimized to gain tons of new followers.
As I mentioned, once we followed these seven steps to transform our Pinterest account, our following on Pinterest increased by 1,221 users in 31 days.
So, deck out your Pinterest + then get prepped to make Pinterest pins that are proven to increase your following + traffic.
PINTEREST PRO TIP: Pinterest needs you to tell it what your profile, boards, and pins are about, so never, ever forget your keywords!
HOW TO INCREASE PINTEREST FOLLOWERS
PART 2: YOUR PINTEREST PINS
Okay, so, to recap: You’ve created a business Pinterest account, enabled rich pins, and filled your profile with keyword in your name, description, and boards. Then, you filled your boards with other people’s related pins.
Now, it’s time to design your pins – that are optimized to get clicks – to add to your keyworded boards.
For every post you have published and that you publish in the future, aim to create 3-8 unique pins (using Canva) that included these main things:
1. Optimal size
2. Orignial images
3. Bold, bright, and easy to read fonts/words
4. A call to action
5. Your trademark
Let’s dive into the deets.
1 // CREATE PINS THAT ARE THE RIGHT SIZE
It is crucial that you create your pins in a size that is best optimized for Pinterest. If your pin is too small, it won’t get noticed. If it is too big, important words and calls to action will be cut off.
So, Pinterest recommends that you create pins that are 600 x 900, however I use a pin layout on Canva that is 600 x 1250. I find that this larger size performs better on Pinterest and none of it gets cut off.
I highly recommend that you create multiple pin templates in Canva so when it comes to designing your 3-8 pins per post, it isn’t as time consuming.
To get started making pin templates, follow these simple steps:
1. Login to (or signup for) Canva
2. Click “Create a design”
3. Click “Use custom dimensions”
4. Enter 600 x 900 or 600 x 1250
5. Start designing your pin templates
Now, the next few pointers about designing your pins are KEY to getting your pins clicked on and your follower count increased on Pinterest, so keep reading!
2 // USE ORIGINAL IMAGES FOR YOUR PINS
So, it may seem like a pretty miniscule thing, but using original photos instead of free stock photos for your pins is a key way to get them to show up on people’s feeds more often.
I’m sure you’ve noticed it: Different pins from different bloggers with the same image, but different words. This is because the image they used is a free stock photo that everybody on the internet has the same access to, such as one found on Pexels.com or Pixabay.com. This is bad because when Pinterest is looking for related pins to attach to your pin, it will pull other pins with the same images – even if they are unrelated.
Doing this HURTS your pins.
So, to avoid using images that other bloggers have likely already used on their pins, sign up for Shutterstock.
Shutterstock is an awesomely affordable way to get original photographs without having to take all of your own photos. They feature over 11 million original images on their website and because most bloggers use free image sites, it is much more unlikely that you will ever see the same image as yours on Pinterest.
Shutterstock makes it easy to brand your pins + helps you stand out on Pinterest – which will increase your follower count drastically. It has been about a month since I started creating pins using paid stock photos from Shutterstock, and I’ve gained over 850 new followers.
Definitely worth the investment!
3 // USE BOLD + EASY TO READ FONTS AND WORDS
Just as important as the images you use on your pins are the words you place on them.
First, it is key that you stick to using 2-3 easy to read fonts. Also, make sure your words are big enough to be read on mobile devices! Think about using bright colors or bolded fonts to emphasive important words on your pin.
Then, once you’ve decided on the fonts you want to use, make sure to write compelling titles that make people want to click.
- 5 Ways To Sky Rocket Your ____
- ___ Problem? This ONE Thing Will Fix It!
- Are You Making This Serious ____ Mistake?
These post title examples make great pin titles, too. I use them all the time and have seen a drastic increase in repins on the pins worded this way. To see the 8 other titles that encourage clicks (and follows), read Freshly Ground Content’s post.
Don’t forget your checklist!
4 // INCLUDE A CALL-TO-ACTION ON EVERY PIN
So, you’ve created a pin thus far that has an original image and impelling + easy-to-read words on it. But, to encourage people even more to click your pin (or visit your profile), you need to add a call-to-action to every single pin.
Calls to action to include on your pins can be things like:
- Get Your Free ___
- Start Your Free ___
- Get Your Resource
- Try ___ Free
- Sign Me Up
- Click to Download
- Claim Your Free ___
You want to tell people that they need to click your pin to recieve something awesome. So, never forget to add a call to action to your pins!
To see more call-to-action examples, check out this great post by Be Bold Design Studio.
5 // INCLUDE YOUR TRADEMARK (WEBSITE) ON EVERY PIN
Ok, last, but maybe most importantly, is that you add your trademark to every single pin you publish on Pinterest.
This is key for two reasons:
1. So people can identify your brand + follow your profile
2. To decrease the liklihood that your pins are stolen (yes, this is a very real and very annoying reality)
Adding your trademark to your pins is as simple as writing your website url on the bottom of each pin. Or, you can add your logo.
Now that you know how to create compelling + clickable pins, it is important that you remember these tips when uploading them to Pinterest.
First, you MUST save you pin images to your computer with a file name that INCLUDES KEYWORDS!
Then, add your pins to Pinterest and create a keyworded title + description.
Finally, save your pin to a RELATED + RELEVANT board! DO NOT ADD TO A GENERIC GROUP BOARD!
If you pin/post is about dealing with anxiety DO NOT add it to a group board titled “Best Bloggers On Pinterest.” This is a very important step in ensuring that Pinterest knows what your pin is about and who to show it to.
Now, you’re ready to engage.
HOW TO INCREASE PINTEREST FOLLOWERS
PART 3: ENGAGING ON PINTEREST
I know, we’ve covered a lot. But like I said, nobody wants to follow a boring Pinterest account. Or worse, nobody CAN follow your Pinterest account if it is impossible to find.
This is the last part in your journey to gaining hundreds of new Pinterest followers every single month, so hang tight.
So far, you’ve decked out your Pinterest profile and you’ve created awesome pins. Now it is time for people to notice your awesome pins and, consequently, follow your account (and visit your website.)
Now, lastly, to get the most bang for your buck on Pinterest, you HAVE to engage.
You can engage on Pinterest + increase your following by:
- manually pinning 2-4 times a day (check out Carly’s kickass manual pinning strategy that got me 35,000 page views my fourth month blogging)
- commenting on people’s pins
- adding new + related pins to your boards
- creating new boards
- creating + adding new pins
Actively engaging on Pinterest lets Pinterest know that you are an active and valued user, which means that your profile, boards, and pins are more likely to appear on other people’s feeds. And, of course, if your content is flooding people’s timelines, you’re going to get new followers every single day.
(I still use Tailwind to get the majority of my pinning done, however, since adding a manual pinning strategy to my routine, I’ve gained 1,221 Pinterest followers – results I WASN’T seeing from Tailwind alone.)
PROOF OF AN INCREASE IN PINTEREST FOLLOWERS
So, those are all the tips and tricks I used to increase my Pinterest follower by 1,221 in 31 days.
But, where’s the proof?
As I mentioned, Who Says What gained 1,221 new followers on Pinterest during the month of January.
Some weeks, we were gaining more than 50 new followers A DAY! And, I mean, this was hella exciting because it used to take more than a month to see 50 new Pinterest followers.
Here’s some screenshots of our progress:
RELATED READING: HOW TO GET 35,000 PAGE VIEWS TO YOUR NEW BLOG
Phew, we made it. All the tips and tricks I used last month to drastically increase our Pinterest following by 1,221 users.
Now, don’t get me wrong. Numbers do not mean everything. But, more followers means more exposure, so it is never a bad thing to work on expanding your reach on Pinterest.
And dont worry, I don’t expect you to remember all this juciy information, so don’t forget to download your checklist.
Increase Pinterest Followers Checklist
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Do you have any Pinterest tips to increase your following? If so, help a girl out + comment below!
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