Marketing 101: How To Launch A Successful Online Campaign
If you are in the throes of setting up your own business, you might be feeling a tad overwhelmed at the amount of tasks you need to achieve before you even consider launching your product or service.
You will need to secure funding, make financial projections for the next two years at least, carry out market research, set up your social media channels, consider staffing and ensure that you adhere to all legal requirements.
This is daunting, but also exciting.
Ensure that you have a plan with timings and work through your business preparation logically and methodically.
Don’t just quit the nine to five without even considering how to launch your startup.
You should be doing all of the groundwork prior to resigning from your full time employed position.
Some of the links in this post are “affiliate links.” This means if you click on the link and purchase the item, I will receive an affiliate commission.
One of the trickiest aspects of launching your own enterprise is your online marketing campaign.
With an effective campaign, your business can launch when people are fully aware of what you have to offer ready to make purchases.
Marketing is the tool which enables you to get your brand, message, and product out into the ether.
This is how you sell yourself and show off why your product or service is so much better than your competitors.
Take a look at these simple ways to help you launch a successful marketing campaign.
Free advertising and marketing is always an avenue to exploit.
You don’t need too much technical expertise when launching a Facebook business page, an Instagram feed or a Twitter account.
By linking to relevant content, writing in a witty tone and by sharing links to your business blog, you can quickly build an interconnected web firing back to your website which you can then convert into sales.
By encouraging shares amongst your followers, your content will be shared, possibly globally.
This enhances the reach of your brand and will foster a buzz of excitement online.
It only takes one purchase from a customer who has thousands of followers to post a glowing review on their Facebook and Instagram feeds, tagging you in the process, to generate further interest and sales.
A picture tells you more than a thousand words, or so the old adage says.
You can speak about your custom made tee shirts until the cows come home, but posting a couple of creative photos to your Instagram account will generate much more of a meaningful following than a product description.
Utilize the power of the hashtag and enjoy potential customers viewing, ordering and sharing your content.
By posting more visual content, you can find your product featured on other blogs, on Pinterest and within the all-powerful Google Images.
Ensure that you flood the Internet with your product, in a relevant and meaningful way across a range of social media platforms.
Other Avenues For Marketing
While social media is a powerful tool, you should also look into other online marketing options.
Reddit brands itself as the front page of the Internet and is the fifth most visited site in the United States.
As such, tapping into this platform can be lucrative for your brand.
If you buy reddit upvotes, you could find your content high up the rankings on this platform.
Users can search ‘custom made tee shirts’, and see your posts, content and social media feed images depending on how popular your content appears to be. By purchasing extra upvotes, you can increase your online visibility and enhance your online presence.
If you are really struggling to maintain a cohesive online marketing strategy, you could always outsource to the experts.
Plenty of small firms now specialize in helping the entrepreneur enhance their brand’s presence online and will work with you to achieve a clear set of goals, whether this is increasing your followers on Twitter, making your website appear on the first page of Google search results or increasing your sales revenue.
While outsourcing is often seen as an unspoken concept only undertaken by those who are unable to carry out business functions themselves, it can actually be money well spent, allowing you to focus your time and efforts on more pressing business issues.
Marketing sounds like a relatively straightforward concept: you make your brand more visible to potential customers.
However, actually achieving this successfully is difficult as a novice when you consider your rivals and their wealth of online marketing experience and vast budgets.
Follow this guide and see your online marketing campaign become a raging success and enhance your online presence.
What are your tips for a successful online campaign? Comment below!
[a contributed post]